Humanitarians, activists and social entrepreneurs, Craig Kielburger, Marc Kielburger and Roxanne Joyal believe that together, WE can make doing good, doable. Over 24 years ago, they set out on a bold mission: to work with developing communities to free children and their families from the cycle of poverty and exploitation. Their vision expanded to include empowering youth at home, connecting them with global issues and social causes, and partnering with schools to inspire young change-makers from within the classroom. And with the launch of ME to WE, they created an innovative social enterprise that provides products that make an impact, empowering people to change the world with their everyday consumer choices.
Over the years, Craig, Marc and Roxanne have worked with some of the world’s most renowned thinkers and social activists, from Oprah Winfrey to top CEOs, to Canadian legend Gord Downie.
“Over the years, we’ve discovered that it’s far more important to reach as many people as possible—especially youth—and empower them with the knowledge that it’s not up to anyone else, it’s up to them to make a difference.”
— Craig Kielburger
Craig is a New York Times bestselling author who has written 12 books. He co-founded WE Charity, which has lifted more than one million people from poverty. He is an MBA graduate with 15 honorary doctorates, and has been awarded by the World Economic Forum and Roosevelt Institute. His purpose is helping others discover their purpose.
Roxanne’s belief in the transformative potential of social enterprises has taken her from the villages of rural Asia and Africa to the top boardrooms and design showrooms of New York and Los Angeles. As founder of ME to WE Artisans, Roxanne has created an international market for the intricate handiwork of more than 1,800 indigenous women in Kenya and Ecuador, allowing them to lift their families out of poverty and establish themselves as leaders in their communities.